Brand

Methodic Brand Guide

Internal reference for designers, writers, and engineers keeping Methodic consistent across product, docs, and go-to-market. When in doubt, favor clarity, precision, and trust.

Purpose

Empower regulated financial teams with a reliable command center that removes doubt from operations.

Promise

“COMPLIANCE. SOLVED.” — every surface must feel precise, calm, and auditable.

Personality

Authoritative and measured; avoid hype. Lead with evidence and clarity.

Voice

Plain language, declarative sentences. Prefer verbs like verify, govern, document. Use second person for guidance.

Primary lockup

Use in most contexts. Maintain clearspace and minimum sizes.

Minimum 24 px height digital · 6 mm print.

Standalone icon

For favicons, avatars, and when space is limited.

Methodic icon

Minimum 16 px digital. Keep aspect ratio, no added effects.

Color system

Monochrome + signal accents

Methodic Black

#171717

Primary text & default wordmark

Mist Gray

#F5F5F5

Background wash / cards

Noir Slate

#0B0B0F

Dark mode base / reversed wordmark

Signal Green

#0E7F49

Highlights / compliance cues (use sparingly)

Typography

Geist Sans / Geist Mono.

Use Geist Sans for all UI and marketing text. Geist Mono is reserved for code samples and identifiers.

Weight palette: Regular, Medium, Semibold. Avoid overly decorative treatments.

Usage guidelines

Keep the identity disciplined.

Maintain clearspace around the lockup equal to the internal counter of the “O.”
Default to Methodic Black (#171717) on light backgrounds or mist grey. Use white version only on ≥80% dark imagery.
Do not recolor individual letters, distort proportions, or add shadows, glows, or stacked treatments.
Use the standalone icon for avatars, favicons, and tight spaces ≥16 px. Minimum wordmark height is 24 px digital.